how to insert player on blog!!!

<"center>
<"object id="MediaPlayer" classid="clsid:6bf52a52-394a-11d3-b153-00c04f79faa6" "width="401" height="376" name="MediaPlayer">
<"param value="ENDEREÇO DA RÁDIO OU TV" name="URL"/>
<"param value="1" name="rate"/>
<"param value="0" name="balance"/>
<"param value="1" name="playCount"/>
<"param value="-1" name="autoStart"/>
<"param value="0" name="currentMarker"/>
<"param value="-1" name="invokeURLs"/>
<"param value="50" name="volume"/>
<"param value="7964" name="_cx"/>
<"param value="7303" name="_cy"/>
<"embed showstatusbar="1" style="margin-bottom: -6.5px;" stretchtofit="1" width="401" "src="ENDEREÇO DA RADIO OU TV" height="376">
<"/embed><"/object>
<"script for="MediaPlayer" event="Error( )" language="JScript">
"window.navigate(window.location.href);
<"/script><"/center>


This code is necessary to remove the (") to work ...